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𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀: 𝗔𝗙𝗔𝗦 𝗶𝘀 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗿𝗲𝗲 𝗰𝗼𝘂𝗿𝘀𝗲𝘀 𝗼𝗻 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴! 💻
In 2023, the DAAD Global Climate and Environment Centres, AFAS and TRAJECTS, collaborated to organize three workshops on Science Communication. AFAS has now compiled this learning material into self-paced online courses, available on the DIGI-FACE Moodle platform, covering the following topics:
📌 Organising Demand-Driven Research
📌 Presentation Design for Academics
📌 Science Communication Beyond Academia
To get started:
1. Create a DIGI-FACE account and select your affiliation (in case you are from an African Centre of Excellence or a Global Climate/Health Centre) or log in as a guest.
2. Then navigate: Go to Digital Classroom ➔ Global Centres: Climate ➔ Browse Courses ➔ AFAS – African Climate and Environment Centre – Future African Savannas (you will find the courses here).
𝘗𝘭𝘦𝘢𝘴𝘦 𝘯𝘰𝘵𝘦: 𝘵𝘩𝘦 𝘤𝘰𝘶𝘳𝘴𝘦𝘴 𝘢𝘳𝘦 𝘢𝘤𝘤𝘦𝘴𝘴𝘪𝘣𝘭𝘦 𝘰𝘯𝘭𝘺 𝘸𝘪𝘵𝘩 𝘢 𝘋𝘐𝘎𝘐-𝘍𝘈𝘊𝘌 𝘢𝘤𝘤𝘰𝘶𝘯𝘵.
Enroll now and boost your science communication skills!
🔗 https://learn.digiface.org/course/index.php?categoryid=141 🔗
The number one rule for writing, be it for print, online publication, blogging or social media, is to produce great content tailored to the needs of your audience. When writing for any kind of audience, the most important thing to remember is that while you may feel compelled to write, nobody has to read. Most readers who come to your writing will be willing to pay attention, but people’s minds can wander, they can lose interest, or they can simply decide that there is another story or link that looks more interesting and switch to reading that instead. So your key objective is to motivate your audience to read and to keep reading. Know your audience well, and you will be able to pitch your information at the right level and work out how to pique their interest. Better still, in an online environment, you can inspire them to interact with you and get a conversation going.
Once you have identified the audience you want to reach, ask yourself:
• What knowledge does your audience have?
• What pressures might they be under?
• What questions will they be asking?
So the three key questions you need to answer early on in your writing are:
What is this about?
So what? (Why should your audience care?)
DIGI-FACE – Digital Initative for African Centres of Excellence represented by:
University of Applied Sciences Kehl
Kehl Institute of Applied Research (KIAF)
Projects International Cooperation and Development
Kinzigallee 1, D- 77694 Kehl
+49 7851 894143
https://www.hs-kehl.de/
Contact: digiface[at]hs-kehl.de
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